Laszlo Kiszely, MSc, MBA on LinkedIn: Ha a gyerekeim nem kitűnő bizonyítványt hoznak haza SOHA nem a leggyengébb… (2024)

All my life I worked with innovations - sometimes concepts, prototypes, early business-scaling phase.It is incredible to see how much progress happened in just 1-2 decades.A lot of visions are actually delivered by now. Or gone beyond the original imagination.20 years ago we tried to find a business model for QR codes (as a mobile company).There was none (meaning, a mobile company could not make money out of it).By today everone knows and uses - the money is elsewhere :)25 years ago we tried to convince brands that “internet” could be a big thing, content would be consumed, advertising would be worthy.One of our first clients approved their internet banners - via fax…Most brands did not believe in that.A few years later we tried to convince brands about mobile taking over.Before iPhone existed that was more unbelievable for them than the internet earlier :)Today internet became first or often only amongst any channels.20 years ago we tried to convince airports and similar providers to set-up WiFi professionally for their audience.And to include digital steps in their customer experience.Today you can count on fully paperless and often almost contatcless trips: ticket purchase, baggage drops, travel info, check-in, even some retails, and keeping internet during the whole travel.This weekend we saw a self-driving cleaning robot in operation (at Vienna airport, a huge cleaning machine equipped with sensors and self-control).For me all that tech in real life is shocking.These are not concepts anymore!Difficult to grasp the little miracles and failures and experiments and a lot of people’s passion making it into our everyday life.And immediately comes the question:Okay, so what will we see in 20-25 years from now in a similar manner?

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English language networking opportunity in Vienna - or if you run a startup, a chance to present yourself and get (constructive) feedback :)I am also planning to attend, so let's chat if you are around.

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Magyar startuppereknek: startup vállalkozók mentális egészségéről és jóllétéről indított kutatást az ELTE Pszichológiai Intézete és az Impact Ventures. Töltsd ki, soha nem tudni, kinek segítesz egy apró önkéntes információmegosztással :)https://lnkd.in/dwyXPErq

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1 key +3 practical learnings about communication from the Paris Olympics Opening Ceremony debate:Key learning: Your audience will always only understand the message they are able to hear.Whatever you want to say, goes through several individual filters, context and priming that is impossible to plan in advance with.Practical learning 1: Culture and its perceptions shift by time.For example, Greek mythology had been a very important part of European culture - poetry and literature, brands, even Olympic games itself were heavily influenced by various aspect of it.In today's "meme world" however its exposure radically decreased - as a consequence, most people will associate images in a completely different order, will have alternative messages based on what dominated their communication channels previously.Practical learning 2: Context creation.I often worked with advertising agencies, looking for simple and impactful messages.They had brilliant creative ideas. When the creative staff explained what and why exactly is included in the billboard, script, story... it was always a wonderful experience.But creative staff never stand next to the live show, so whatever worked in the room, did not work the same way in reality. Context of perception and priming is different...Which is not always a hopeless exercise to overcome: additional channels (eg. briefings to influencers/commentators, leaks, press information, etc) can help create the right context.Practical learning 3: Test on audience.Always.I would be really curious whether any and appropriate research went into testing the messages (/visuals) of the opening ceremony. (Maybe yes, maybe no, maybe the impact was expected, maybe it does not even matter from the respective organisation's goals)The actual emotions, frustrations and associations of the real and wide audience can NOT be assumed in advance - it happens there and then, when you expose your concept to independent, real people.I have dozens of funny stories how far assumptions and reality can be in relation to perceptions. New combinations always have a chance to generate unexpected, irrational outcomes - they only way to identify those: test. Pilot. MVP. However you call it in your domain.

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Our clients know that one of our secret sauce at AbilityMatrix Innovation Consulting is a basic decision-maker segmentation model.We identified a few typical stakeholder behaviors - based on the individual's deeper motivation, you can forecast what will and what will not hit the nerve. Product features, message types, personal chemistry.It is fascinating to see how much our observation-based model aligns with this corporate culture-based approach. Even one of the naming matches!We have 6 segments:"Power" - same like power in the M&A model (obviously a "power type of person sitting on top")"People" - yep, that's the person"KPI" - this is the "role-based culture""Brand" - this one is close to task, but a bit more "mission"Actually, there is 2 more: we call it "ROI" (when the whole culture is heavily investment-mindseted) and "Efficiency" (people who are passionate by heart about processes).Incredible to see when some of our findings meet the observations of others, completely unrelated to us :)

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Érdekes beszélgetéseim voltak mostanában a különböző vállalkozótípusok eltérő kihívásairól. És azt is megmutatja, miért piszok nehéz haladni mondjuk az "impact" típusú világban.1. Pénzügyi (/befektetői) szemléletű vállalkozók.Van egy (általában közgázon, bankban, ingatlanon... edződött) típus, aki tényleg és elsődlegesen a megtérülést, az absztrakt üzleti modellt nézi.A szakmai terület másodlagos, pikk-pakk megértik és priorizálják, miből van esély többet keresni.Gyakran sorozatvállalkozók (vagy befektetők), a szakmai lehetőséget keresik hozzá az elvárásaikhoz.Kihívás: leginkább a lehetőségek és a megfelelő network karbantartása.2. Innovátor, maker, szakmai hátterű vállalkozó.Avagy a tipikus startupper: valamifajta üzleti modellt KELL találnia az innovációhoz.Ami általában fix, az az egyedi know-how, amire épül a vállalkozás.Kihívás: úgy általában az üzleti modell kiiterálása ÉS a célpiaco*k megértése, egy jó üzletet építeni.3. "Impact", avagy hatás fókuszú vállalkozó.Elsődlegesen az elérhető hatás, változás érdekli. A társadalmi/környezeti transzformációt akarja maximalizálni.Lehet (van) saját innovációja is, de teljesen más módon képzeli el a sikeres vállalkozást, mint az első két csoport.Kihívás: üzleti gondolkodásban elnavigálni ÉS az elvárt hatás- üzleti modell konfliktusokat is kibalanszírozni. Lehet, hogy nem a vállalkozás fókuszba tett célja hozza a személyesen kívánt hatást valójában.#entrepreneurship

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Vienna is the world's most livable city, yet people perceive it also one the most unfriendly.The English football team reached one of their best series during the last years, yet their head coach has to leave due to public perception.Also many examples when companies do well financially, yet neither employees nor clients are really satisfied.Why ?That's a very interesting contrast with the exact same roots: satisfaction (or happiness) most often does NOT stand on fully rational grounds.Vienna is a fantastic place indeed, there are many little things designed to remove everyday inconveniences. If you have an eye to appreciate "things just working" - or if you put all those into a measurable structure, like surveys, the result is clear. But emotions are not driven by statistics. A language barrier, a cultural clash or the most intense negative experience overwrites the great average.Sport is another wonderful example where a lot of people know already that "data wins". There are less performance surprises when evaluations and expectations are based on factual information. Yet incredible to see that the wider audience live in a completely different world. Intensive experiences again re-define general perceptions: who are considered as GOATs, actual best players, whether a series of results was good or bad (eg. the last game is remembered more vividly, which is unfortunate for the English, but for example fortunate for the Hungarian football team's coach.)And that is similar in the business world.Very few people are rational to the degree that they honestly enjoy a well-delivered KPI set. In my experience, those are actually either the ones who designed those OR those who "live numbers", having a strong individual economic mindset anyway.For the overwhelming majority real satisfaction comes from other, seemingly "irrational" experiences, based on personal preferences. Need to hit the right triggers to stimulate those emotions - at least if you want to work with happy humans in addition to maintaining a rational long-term process.Good luck with finding the right balance! :)#behavioralscience #irrationalities #innovations #entrepreneurship

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Crowdstrike learning: you often do not know how much impact your small steps have in the world, until suddenly you just have it...

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When I want to understand something better, I just leave the most efficient way and walk.Both allegorically and literally.Speaking of business, coming down to the purest form of data, customer tickets, raw figures, KPIs and of course speaking with customers somehow put in the magic of "just knowing" without checking later.Stepping back from the quick ways, walking around the basics.Speaking of actual walk, wherever I lived, somehow I always ended up walking (~running) A LOT within and around the cities rather than staying on the regular traffic lines. And really a lot, sometimes I rather did not admit to local productivity-obsessed friends. :)A great physical exercise - but the point is to get in touch with a novelty, feel the environment, distances, space, people and their context.Funnily enough, I got into a lot of situations in life when some of the gained info was valuable to others - locals or experts. Habits and efficiency focus decimates depth.What could go wrong? What can be the root of problems? What are potential risks of alternatives? Can we change?"You do not need to, but why not" is a great base for future extra miles.All that came to my mind, since as part of the city's discovery, I recently collected the last stamp of "Vienna City Hikes" - a great journey to self-explore quite a few neighbourhoods through ~14 walking tours (details only in German though). So now entitled to the official badges, picked up at the city council through another voluntary 10k discovery run :)

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